Green Education & Entertainment

The Green industry is a growing one because of that this allows for many different new areas of the industry are always coming up. My brand industry focus is on education and entertainment.  While green education is a little more common, more specifically in schools, after school programs, and environmental agencies, green entertainment is not is not. But what is green entertainment exactly? For me this form entertainment is both educating and entertaining while focusing on being green. For example a concert to raise money for a specific environmental issue, this educates on the issue and the musicians entertain.  As far as I knew there was not a specific term or category for this type of entertainment, Green Entertainment.  

That was until I came across greenandsave.com, which “strives to inform the public about eco-conscious living, environmental matters, world issues, energy efficiency, green innovations, health issues, and more.” Under green entertainment you have the following categories: sports, green people, education, and green news. Sports, green people, and education are exactly what I was looking for. The information in each of these categories is a valuable part of how I will work with the green entertainment industry. Its good see I am not the only person thinking this way.

Green and Save has adds from business and schools that are related to “green”.  I find this to be a “no brainer” if you will but, more specifically the type of ads they have is important.  For education the site has an ad for a Master in Global Environmental Change. This shows me they are trying to appeal to people with their Bachelor’s and thinking of their Master’s in something “green”. It also shows me Green and Save knows who their target market is and more importantly who is most likely to be their target audience.

The sites, Facebook, Twitter, Blogs, and YouTube are social media networks in which

Green and Save is a member of. Using social media networks to help build and strengthen your brand name is something I will do with my own brand. This is also free marketing and advertising which allows you potentially reach everyone in the world who is also a member of the networks.  Now anyone can be global, so our issues can be heard globally other than from the news perspective, allowing for potential global help, well I like to think so. Even if social media networks don’t ignite a global shift in going green, the potential for such unity is there and for that simple reason you almost have to be a member of some social media network to strengthen your brand name and keep up with industry.

Green and Save ‘s marketing and social media network teams have done their job, I am going follow them on their social media networks and increase my knowledge in Green Entertainment.

Checkout Green and Save for yourself @ http://www.greenandsave.com/news

Ken Robinson: Our Current Education System

I watched to a blog video on TED.com by Ken Robinson about education paradigms and he answered questions I personally had about our Education system in the United States. Ken Robinson discussed how our education system is essentially keeping our children’s education potential to a minimum.  The main points I took from the video were the current education system is outdated, and the topic of “divergent thinking”.

Ken points out how the current education system is failing our children and is based on separating each child and prejudging their educational capacity. For this reason the smart are getting smarter, while the others are staying at the same level or falling behind. A study was done asking kindergartners how many uses for a paper clip they could think of.  98% gave 200 or more uses putting them at genius intellectual level. The study continued retesting every 5 years until they were 15, and every 5 years the number scoring 200 decreased. Ken says this digression is because age 15 most of us have some type of formal education, which teaches there is one answer and one answer only.  Which brings me to my next point of “divergent thinking”.

“Divergent thinking is not the same thing as creative thinking” Ken states. Divergent thinking is seeing many answers to a solution and many different solutions that may work. Ken discusses how divergent thinking is good and many children think this way but are essential told not to think this way.  Instead they are told again there is one answer and one answer only. Divergent thinking is necessary to keep up with world and economy today, but because children are being program to only think of one answer they are not using their creative like they should be.

Being a director of an education program this subject matter is very important to me, and how Ken broke down the current education system made sense to me because I can relate to what he was saying.  I have students that go to Creative Arts Schools and students that attend traditional schools, and those at the creative arts schools tend to use more divergent thinking when it comes to problem solving. I am not an expert nor have I done a study, but after watching the video a lot of the different ways my students problem solve made more sense to me. Encouraging “divergent thinking” is a positive move in changing and potentially bettering our current education system.

Watch the full video at

http://www.ted.com/talks/ken_robinson_changing_education_paradigms.html