The Green industry is a growing one because of that this allows for many different new areas of the industry are always coming up. My brand industry focus is on education and entertainment. While green education is a little more common, more specifically in schools, after school programs, and environmental agencies, green entertainment is not is not. But what is green entertainment exactly? For me this form entertainment is both educating and entertaining while focusing on being green. For example a concert to raise money for a specific environmental issue, this educates on the issue and the musicians entertain. As far as I knew there was not a specific term or category for this type of entertainment, Green Entertainment.
That was until I came across greenandsave.com, which “strives to inform the public about eco-conscious living, environmental matters, world issues, energy efficiency, green innovations, health issues, and more.” Under green entertainment you have the following categories: sports, green people, education, and green news. Sports, green people, and education are exactly what I was looking for. The information in each of these categories is a valuable part of how I will work with the green entertainment industry. Its good see I am not the only person thinking this way.
Green and Save has adds from business and schools that are related to “green”. I find this to be a “no brainer” if you will but, more specifically the type of ads they have is important. For education the site has an ad for a Master in Global Environmental Change. This shows me they are trying to appeal to people with their Bachelor’s and thinking of their Master’s in something “green”. It also shows me Green and Save knows who their target market is and more importantly who is most likely to be their target audience.
The sites, Facebook, Twitter, Blogs, and YouTube are social media networks in which
Green and Save is a member of. Using social media networks to help build and strengthen your brand name is something I will do with my own brand. This is also free marketing and advertising which allows you potentially reach everyone in the world who is also a member of the networks. Now anyone can be global, so our issues can be heard globally other than from the news perspective, allowing for potential global help, well I like to think so. Even if social media networks don’t ignite a global shift in going green, the potential for such unity is there and for that simple reason you almost have to be a member of some social media network to strengthen your brand name and keep up with industry.
Green and Save ‘s marketing and social media network teams have done their job, I am going follow them on their social media networks and increase my knowledge in Green Entertainment.
Checkout Green and Save for yourself @ http://www.greenandsave.com/news
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