For the latest in “green” entertainment I read greenandsave.com, which gives the latest in all of “green”. I mainly focus on the entertainment, but today my focus was switched to the moped ad at the top of the site. Oddly enough it makes perfect sense to have mopeds on a site promoting “green”. Like a lot of people now days, I too am looking at alternative modes of transportation and San Diego is a perfect city to cruise around on a moped. After my initial thought about cruising around on my moped I began to think about how entertainers could help push the promotions of mopeds, which would help promote a “green” lifestyle. How could this work I thought?
A moped is probably not the first type of vehicle you would think of for say a commercial, but why not there are motorcycle commercials. When thinking about a commercial, it would not be a traditional one, but then again a moped is not a traditional means of transportation either. So for a non-traditional commercial I would use “unique” person from the entertainment industry. When I say unique I mean someone who is versatile and can reach all audiences. The mopeds shown would have to be just as unique too and a variety would have to be shown too. There are already many different body types for mopeds and one style that personally captures my eye is the sport motorcycle body style. This style catches my eye because I want the moped for its fuel efficiency but I want the style body to fit my personality. If I think this way I am sure others think this way too and if you add say a music artist to the equation you give some people even more reason to make the moped purchase. So how would this advertisement look?
For argument sake, I will use Lil Wayne as the entertainer. The moped company could have Lil Wayne ride their new motorcycle style body moped and they post the video on their website and youtube. By doing this, the company would not have to pay as much for a commercial solely for this style body, but a video clip on the site should work just the same. My thinking is the video being on youtube could give Lil Wayne fans a look at a possible alternative means of transportation that is “cool” enough for Lil Wayne so it has to be “cool” enough for them. Even if the viewer or fan is not worried so much about Lil Wayne, they still have been introduced to the company’s mopeds. The video on the website gives shoppers a video to see how the moped runs but again plays into buyers fascination with the entertainers. In the end Lil Wayne gets a cool new “toy” and some extra publicity, and the moped company gets an entertainer endorsing their product at a cost less than what they would have had to pay…Green Entertainment at its best.
To view the sport motorcycle body style moped checkout http://www.countrymotorsports.com/inc/sdetail/special__cms_150cc_hornet_sr_2_motorcycle_scooter_for_sale/34589/34598
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