Saturday, November 19, 2011

The Future of the "Green Entertainment Industry"


In my last two posting I discussed preparing your business plan and seeking investors for your business. Well now that you have the investor and your business is up and coming, what does the future look like for the industry? The future of my business industry looks to be bright green!

The green industry is continuing to grow and adding the entertainment component will only help with this growth. With the help of social media the “green entertainment” industry is going to be the new source of entertainment. Social media is becoming bigger by the minute as a new tool for marketing, branding, and advertising for an event, a company, etc. Green awareness is continuing to grow as well, and what’s more green than using a paperless marketing and advertising tool most people are always using for personal use? This form of entertainment allows for entertainers to have another source to provide entertainment, and allows for companies or organizations to reach more people, save green, and be green.

Another reason I see the green entertainment industry growing is the youth. They are the most social media savvy, and social media it the easiest way to reach them. By using social media and entertainment as a tool of reaching them on important green issues, the youth are entertained and educated. As more green events come up with entertainers the youth will want to continue seeing their favorite entertainers, which will increase the demand for green entertainment. 

From the entertainment side a positive look is placed on the entertainer because they are green aware, which is positive for the youth. It also allows the entertainers to reach more people and to show their fans that they have a common interest.  Entertainment is not going anywhere, being green aware is becoming more common, and there are already entertainers speaking out for their favorite environmental issues. To me the combination of the three equals a growing industry.

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