Sunday, April 3, 2011

Sony Promotes Green Awareness


This weekend I received an email form Sony about an upcoming Social Media Camp they are hosting here in San Diego. My first thought was this would definitely be something for me attend to learn more about Social Media for my personal reason and knowledge for my current and future job. Working with the youth knowing as much as I can about Social Media will only make my job easier and help me to build a stronger relationship with them.  Learning more about Social Media will also help me with my recruitment for future students, and marketing and advertising for my program. This is especially important because my job is with a non profit organization and finding free to minimal cost ways of marketing is a huge plus and this money can be spent on program improvements. Most importantly Social Media provides a "green" marketing source, which is the main focus of my program.

As I kept reading the email, it said the camp would take place at Sony Electronic’s magnificent LEED certified building and this really wowed me and got my brain thinking; Sony has LEED certified building! LEED stands for Leadership in Energy and Environmental Design. I had no idea Sony was doing their part to be more “green” and definitely didn’t know they had LEED build.  So now my brain went from just learning about Social Media to learning about Social Media and Sony’s LEED certified building.  Once I know the details to Sony’s LEED building then I can tell my students about it and potentially have a field trip to the building for 1st hand knowledge and experience. The students will be able to see how a brand such as Sony can be green and for the environment, yet still be one of the top brand names in each of its industry types. As my students are already green conscious this can also give them ideas on green jobs that are not necessarily in the sciences but in technology, media, marketing, etc. I now have a major Brand to use an example for my personal business, educating the youth on green awareness through the entertainment industry.

I know can’t wait even more for this camp and I will am sure it will be a valuable learning experience. For more details on the camp checkout http://socialmediaclub.org/event/social-media-camp-san-diego 

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