Green Marketing aka Digital Marketing

This word “green” is being used more and more these days with people becoming more aware of the environmental issues taking place globally. When you hear the word now, you think environmentally friendly or something having to deal with being environmentally conscious. My focus is on “green” entertainment and while the industry is definitely new and growing, there is an area used in the entertainment industry that has been “green” since its existence. I am talking about digital marketing (green marketing), more specifically social media marketing. 

The introduction of social media marketing put a new spin on marketing, allowing for even more targeted audiences and not to mention reaching a larger audience at little to no cost. Facebook, Twitter, and LinkedIn seem to be the most popular out now and if you have all three not only is your target market that much larger, but the types of people you are reaching is different within the three.  Another plus with using social media marketing are the different types of marketing you able to do. With each of the three social media sites listed you are able to market on your home page and provide links to other pages to help market. For example DigitalLA is an entertainment organization that I think does a good job utilizing social media marking. They have the three main social media sites, but each one seems to be used for different purposes. Facebook is used to announce an event, post pictures from an event, provide a link to an event homepage, and give status updates on an event. Twitter is used to follow an event as it is taking place as a kind of live interview, tweeting attendee questions and responses. LinkedIn is used for more of a networking tool. DigitalLA can use LinkedIn to market to other organization or people who would like to collaborate on an event or hire them to do it event for them. Although DigitalLA’s homepage could use some work, they have the right idea on using social media marketing.  To see more about DigitalLA and how they are utilizing social media marketing visit http://digitalla.net/.