Jazz It Up with social media marketing

Yesterday, Saturday September 3^rd the Trinity House, a local transitional house for homeless women and children hosted their first “Jazz It Up Concert”. The concert was to help bring awareness and raise money for the homeless women and children in San Diego. My wife’s company was hire to work with the Trinity House on the concert so I was able to enjoy the concert. The concert was a big success and their digital marketing had something to do with that.

Facebook was a major part for the “Jazz It Up Concert” digital marketing. Facebook gave the event a large target market and cost them nothing in marketing. Each of the members working on the event used their personal and business Facebook pages to help market the event. They simple placed the “Jazz It Up Concert” flyer as their profile picture and this provided details on the concert and a link to the concert website with more details.  With each of the 10 business/organizations working on the concert having over 500 friends on both their personal and business profiles reaching at least 3,000 potential customers. The concert brought in 300 people from social media marketing alone. At first this might not seem like much but with the concert bringing in 500 people with an estimated 700 people total.  With a majority of the total ticket sales coming from free marketing I would say the marketing did its job.

Other than the social media marketing success another area to look at was the SEO from the “Jazz It Up Concert” website. I searched Google for the concert and my results came back with the smooth jazz calendar being the first website from the search.  With the top search result being the calendar of the local jazz radio station helping with marketing. Another point with regards to SEO is when I started to type the concert title the first suggestion in the Google search box was Jazz It Up San Diego. This is another top search result using the concert title as keywords, which benefits the result optimization, and makes it easier for potential customers to find information on the concert.  Overall I would say the digital marketing for the concert did its job. You can read more about he concert at http://thetrinityhouse.org/JazzItUp/