"Go Forth Music"

Yesterday I received an email from a friend in New York who studied entertainment law and had recently partnered in started a new LLC. Her email asked me to vote and comment on a panel discussion she and her partner are trying to have at an upcoming conference. The panel discussion they want to have is centered on a new demographic of artists, “Music Middle Class”. When I saw this new demographic I thought about my friend 3D and how he could be placed into this demographic. Music Middle Class is defined as musicians that fall between “superstar” and “starving artist” status, make a steady income, and maintain a level of control over their careers. As I read more about what she and her partner were doing, I began to think about how many artists or artist managers out there who would find this new demographic a helpful selling point? I am sure there are more than one might think, and just I was thinking this my friend and her business partner have thought of this and provided a solution, “Go Forth Music”.

“Go Forth Music is an artist services firm dedicated to providing quality strategies and support services to musicians and music industry entrepreneurs” (goforthmusic.com).  As I looked at the site I thought to myself, this is exactly what new artist needs and what a valuable source this is. The services offered are the exact services in which most new artist need the most help with or do not have the time to deal with. Along with offering services such as website design and planning an album release, the site also offers artist professional mixes and press kit examples.

For me the press kit examples are key! Having recently done a press kit, I know how valuable they are for an artist, which I think most already know but knowing what goes into the press kit is even more important. By providing this example Go Forth Music has given artist and mangers a reliable and valuable tool to use as a guideline. I can honestly say if I did not have press kit example to follow when I did my press kit, I would not have known where to start.

The last thing I thought was very cool about the site and services was that they are coming from two people who have worked in the industry and have the educational background in the industry. This helps a new artist and managers feel comfortable using the information provided because the source is reliable. Overall the message and feel I take from Go Forth Music is that they are there for the artist and that’s most important whether you are artist yourself or managing an artist.

I will be using Go Forth Music for some consulting and working with my artists. To checkout the website and learn more about Go Forth Music please visit http://goforthmusic.com/